Post 003: Jam out with your new pet

Adoptify
Do you love music? Do you love dogs? How cool would it be if you and your dog had the same music interests? Well Spotify and Tierschutzverein München e.V. a shelter in Germany, have teamed up to create a new adoption process called Adoptify. Adoptify was born shortly after the University of Glasgow published a study claiming that every dog has their own unique taste in music.

How it works. Tierschutzverein München e.V. and Spotify curate different playlist that they then test on each dog and analyze which playlist they enjoy the most. After this process the future companions of the dogs can watch videos and select the the best match. Here is an example video:

 This marketing strategy is genius! It makes Spotify a music streaming service, and the shelter hit home to many if not all pet lovers by showing that it cares about the relationships one has with their dog. Pet owners create a strong bond with their companion and Spotify is looking to grab a piece of that pie. If an owner adopts one of these dogs, they will be more inclined to pay Spotify's monthly subscription fee. Like all marketing plans, this value proposition benefits both parties. Tierschutzverein München e.V. shelter is the only shelter currently doing this with its adoption available dogs. People looking to have this "feature" with their dog only have one option to go with and thats Tierschutzverein München e.V.

Looking for the warm and fuzzy felling that this ad gives is a challenge I would like to replicate.


Credits:
Adweek: Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes by Tim Nudd\
ServicePlan: Adoptify: Serviceplan, Spotify and the Tierschutzverein in Munich to match dogs and owners